Strat Plan Working Page

Strategic Plan 2023 - 2028

Image

Former Airport Director Ivar C. Satero served at SFO for 31 years, retiring on January 1, 2025. The 2023 – 2028 Strategic Plan was launched under his leadership. 

“Inspiring the Extraordinary,” the San Francisco International Airport’s (SFO) new five-year strategic plan is a testament to our resilience, renewed sense of purpose, and aspirations for the future. At the heart of our strategic plan lies our new mission and vision statements, developed through an inclusive and collaborative engagement process that involved staff at every level of the organization.
 
Our mission, “Delivering an airport experience where people and our planet come first,” focuses on people and planet because at the core of everything we do lies a deep commitment to the wellbeing of our guests, employees, tenants, and the communities we serve. Likewise, environmental stewardship is our compass, guiding our everyday decisions across our operations and projects.
 
Our vision, “Inspiring the Extraordinary,” builds on our purpose by planning for a future where SFO sets new standards and achieves bold new heights. As an organization we are intrinsically motivated by striving for excellence. To SFO, extraordinary means innovating not only for our benefit but to inspire change within our industry and to better our world.

The flight plan to extraordinary includes six strategic goals that direct our resources and investments toward a brighter and more sustainable future for our airport, the economic vibrancy of the San Francisco Bay Area, and the people we serve.
 
Inspired by our community and powered by our exceptional team, I look forward to achieving the extraordinary over the next five years and beyond.