Program first launched on Valentine’s Day, 1955, with a single Information Desk
SFO’s Traveler Information Volunteer Program celebrates its 70th anniversary of operation at the Airport on February 14th, 2025. The program, which first launched on Valentines Day in 1955 with a small number of volunteers known as “Travelers Aids” and a single desk, now comprises 163 volunteers and 9 Travelers Information booths throughout the terminals.
Traveler Information Volunteers are on hand from 8am to 8pm, seven days a week and in 2024 they provided 24,000 hours of service and assisted over 835,000 customers. Their services range from answering passenger questions to offering shopping and dining options, helping guide travelers to their gates, or simply providing a warm welcome to SFO.
Traveler Information Volunteers are ambassadors for the Airport as well as the Bay Area. Representing a diverse group of nationalities, 53% of current volunteers are multilingual – combined, members of the group speak 17 different languages. Many volunteers have also been part of the program for decades, sharing their love for helping guests.
As SFO celebrates 70 years of the Traveler Information Program, please take a moment to appreciate their commitment, passion, and dedication to enriching the lives of our guests every day. The Airport Commission and Staff are grateful to the volunteers for their consistent and caring service and look forward to another 70 extraordinary years of helping out SFO’s guests.